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Transform Rural India
                                                                                              Annual Report 2022-23



 Big Bet Ideas  In the 2022 Global Index of   provide a strong foundation for   promote digital-first                                              •  Incentivising the               •  Several Mini and Nano              also leverage e-commerce
          SDGs, India ranked 121 out of      successful initiatives.            manufacturing and services                                          establishment of dynamic            Enterprises (MNEs) are             platforms.
          163 countries, showing a                                              growth. Traditional models of                                       rural industries such as            supported by initiatives like
 We refer to select TRI initiatives as                                                                                                                                                                                   •  Skill hubs in industrial
 "Big Bets" because they hold   decline from its previous   TRI is committing itself to   workforce diversification into                             agro-based, forest-based,           MGNREGS, NRLM, Kaushal             clusters will form a big part
                                                                                                                                                    mineral-based, and textile
          rankings of 117 in 2020 and 120
                                                                                large-scale manufacturing may
                                                                                                                                                                                        Bharat, and RSETI, along
 significant importance in realising   in 2021. Recent articles in   two departure-from-   not be effective anymore due                               industries and modern               with public financing. Village      of the job opportunities in
 our vision of "Regenerative   Lancet and NITI Aayog   business-as-usual ideas:   to technological                                                  small-scale industries can          industries like processing         the service sector, spanning
 Development." These bets involve   The Sustainable   Panch Pran' or   highlight that India is off-track   High Income Natural   advancements. Instead, the   generate local employment   cereals and pulses,               areas like food service,
 TRI's commitment to channel   Development Goals   lifeblood resolves for   Farming and Rural                                                                                                                              logistics, and retail.
 institutional energy and   embody the   the nation when it   on at least 19 Sustainable   Manufacturing and Service   focus is on harnessing rural   and investment and further        manufacture of oils and
                                                                                                                                                                                        paper, handicrafts, etc. can
                                                                                                                                                    profits that can be
                                                                                competitive advantages in the
          Development Indicators, with
 intellectual capital towards their   aspirations of people   celebrates its 100th   more indicators unlikely to be   Growth, which serve as the   bio-economy and leveraging   reinvested.
 success. They come with a certain   achieved by 2030. These   key bets for transformative   digitisation to eliminate
 level of uncertainty, as bold and   everywhere for lives   year of independence   interlinked off-track indicators   impact.  economic barriers. Disrupting
 impactful societal changes often   of peace, prosperity   in 2047, first of them is
 do. Whether these bets are truly   and dignity on a   to make India a   have consequences for social,   the rural economy while
          economic, and environmental
                                                                                emphasising agricultural
 "big bettable" or "shovel-ready"   healthy planet. To   developed nation.  sustainability.  growth is crucial for facilitating
 and whether they can rally   uphold our core                                   the transition of labour from
 stakeholder commitments and   promise to leave no   Narendra Modi  The Prime Minister's vision of   “New Rural” as Engine of   agriculture to secondary and
 investments to translate into   one behind, we need   Prime Minister of India  Growth | Establish Growth
 substantial actions can only be   action from everyone,   India becoming a high-income   Cluster  tertiary sectors, leading to
                                                                                higher productivity and income.
          country by 2047 necessitates
 determined with time. We are   everywhere.  significant growth, raising per
 investing our energy in making   capita income from the current   The State Economy relies
 them happen, and the  challenge   António Guterres  $2000 to $21,000 and creating   heavily on agriculture, with a   Elements of Growth Cluster
 lies in achieving this goal.  Secretary General,   a $37 trillion economy.   marginal growth in the service   for Farm-allied and Non-Farm
 United Nations  Currently, 800 million people in   sector and a declining small   •  Spatial and demographic
 We aim to explore how creative   India receive free rations. Our   industry. Jobless growth and a   trends indicate that Large
 disruption can drive community   focus is on transforming this   decline in worker productivity   Villages with significant
 engagement in achieving our   population into a productive   highlight the inability of the   urban occupational
 goals. Through concrete bets, we            industrial and service sectors to    tendencies will significantly
 hope to encourage the collective   resource, particularly in rural   generate employment.   increase. Almost a quarter
          areas where a significant
 pursuit of smart solutions,   portion resides. To achieve   Achieving a ten-fold increase in   Indian Rural population is
 leveraging the collective   sustained double-digit growth   per capita income to $21,000   going to be in this transition
 intelligence to address both   and reduce inequality, we need   requires significant growth in   space, and this will be a
 known and unknown challenges.               agriculture (4x), industry (14x),    natural lever of
 This requires the mobilisation of   fail-safe social protection   and services (10x),   manufacturing and service
          measures and a high-growth
 untapped ideas, underutilized   ecosystem in rural villages. This   necessitating a shift in the   sector growth in India.
 technology, and necessary   involves shifting the workforce   traditional economic growth
 funding for success.                        paradigm. Rural prosperity         •  The primary sector, including
          to high-yield agriculture,         depends on the growth of
          developing a new model for                                              high-value agriculture,
 In this section, we explain why   rural manufacturing and   worker productivity, as   forestry, textiles have
 these initiatives deviate from   services, and implementing a   cultivators earn 2.27 times the   near-rural linkages to
 business-as-usual approaches,   "new deal" for double-digit   income of laborers, while   secondary and tertiary
 highlighting the magnitude of the   growth. The off-track indicators   non-farm workers earn more   sectors, such as food,
 problem, the moral imperative,              than twice the income of             bio-based value chains
 and the supportive factors that   are concentrated in TRI's focus   cultivators.  including tourism, carbon
          states of Madhya Pradesh,
 extend beyond a linear results   Chhattisgarh, Jharkhand, Uttar                  sequestration and water.
 chain. Our intention is to instil   Pradesh, and Bihar. On the   The "New Rural" approach   Business models related to
 confidence in the collaborative   positive side, internet access,   prioritises the expansion of   food, bio-based activities,
 potential to overcome these                 local opportunities for              and ecosystem services
 challenges together.  bank accounts, full vaccination   value-growth and increased   connected to the availability
          coverage, improved sanitation,     productivity across primary,
          multidimensional poverty           secondary, and tertiary sectors.     of renewable resources
          reduction, access to electricity,   It aims to leverage local           create comparative
          and progress in reducing           resources, boost local               advantages for the “rural
          under-5 and neonatal mortality     consumption and demand, and          sector”.
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