Page 65 - TRI Annual Report

Transform Rural India
Annual Report 2022-23

Accelerating Rurbanisation circular flow of income, data on weather, soil seekers and employers. This There is a need to rethink Kissan Samman. India is
Present times are marked by increasing individual conditions, and other factors can improve India's largely and prepare of the emerging investing heavily in social
expansion of cities into mega incomes and expanding the that can impact farm informal and fragmented job future of work and for protection programs, but
cities and industrial corridors collective economy. productivity. With this data, market which has not kept up required relevant skills. accessing them remains a
and also by the emergence of farmers can make better with increased labour mobility. With budgetary allocations, challenge. UBI could
large villages, towns and decisions and improve their Digital technologies can quickly India can use this complement existing poverty
districts transforming into yields. and accurately match job opportunity to green the eradication programs
“mega districts”. These areas seekers with available economy and develop particularly for marginalised
are emerging as central points Rise in Technology | In the education sector, digital opportunities based on their location-specific rural communities like women,
for investments by large Inter-connectedness & tools and technologies can be skills, experience, and interests. policies that can fuel this. SC/ST, the unemployed and
businesses. Agriculture will Convergence used to teach millions of Investments in practice other minorities.
continue to dominate India is now one of the fastest students through standardised The emerging tech adoption and skilling are
employment in rural areas, but growing markets for digital content for improved learning ecosystem can create new needed for new jobs in both India’s winning leap cannot
technological innovations in consumers with 700 million outcomes. The retailing format job opportunities such as mainstream and emerging be realised without rural
primary and ancillary industries active internet users. According shows gradual shift from data experts, sectors. India. A "future ready rural
will not only make farming to Nielsen’s India Internet brick-and-mortar stores to digitally-enabled field economy" requires a
profitable but also create a new Report 2023 rural India e-commerce, with a greater agents for farm input whole-of-economy
generation of farmers and accounts for 425 million users, surge in rural customers on companies, delivery agents approach that includes a
micro-entrepreneurs. The next which is 45% higher than the various e-commerce platforms. in e-commerce companies, place-based, hyperlocal,
generation of farmer families urban users. The growth of Going forward, these areas will and various gig employment economic opportunities
with better access to education technology in rural India will not only serve as a market for opportunities. Universal Basic Income (UBI) model. This is a start, but to
and technology and a better create significant economic e-commerce companies but The concept of Universal Basic achieve impact it needs a
understanding of the issues in opportunities for consumers, also enable the growth of other Income is gaining traction whole of society approach
their areas; together with micro entrepreneurs, farmers, businesses such as post-pandemic as the where markets bring in
government and market government, and other warehouses and rural government looks to revamp
support, the rural tech sector is stakeholders. Emerging digital producers using e-commerce Green Transition social safety nets. The idea to innovations and
emerging potential to create ecosystems are already visible platforms to sell their goods guarantee a minimum income investments, the government
jobs and provide decent in precision farming, digital and services. Green transition is underway. through cash transfers to all enables, and rural
employment locally. healthcare consultations, and Healthcare is witnessing many India announced its net-zero citizens to ensure a liveable communities drive change.
emission goal by 2070 at
the logistics sector. Rural India technological innovations, COP26. The 2023-2024 budget income, in a nascent form has
Special economic hubs and needs to prepare to seize these particularly in telemedicine, allocates $4.3 billion to achieve come with Pradhan Mantri
zones at the district and opportunities. which can attend to around this target. It's a massive task
sub-district levels can play 30% of OPD patients, thus that requires a collaborative
a fundamental role in Agriculture is already seeing a reducing the cost of in-person effort from businesses,
catalysing economic surge in tech uptake. The consultations. In rural areas, governments, society, and
activities at the cluster level potential areas of growth will patients often rely on investors to tackle climate
through multiple modes of be in universalizing agri unqualified local medical change. Rural India has its own
engagement with local marketplaces, enabling farmers practitioners to save on travel climate action agenda, and we
entrepreneurs, social to access buyers from across costs and time. These need to develop
enterprises, and the country. Customised innovations can lead to location-specific rural policies.
community-based learning platforms can benefit economic benefits as well as Empowered rural communities
farmers in many small
organisations. These businesses. Another area is in better healthcare for citizens. can accelerate circular and
enterprises would not only digital farmer financing, which These technological bio-economy by promoting
improve the livelihoods of will provide cheaper credit in a innovations also generate sustainable land management,
individual entrepreneurs but data-driven environment. With online data, which can aid renewable energy, and
also provide locally better access to finance, policy makers to make decarbonization of transport
relevant goods and services. farmers can access newer better-informed decisions with advanced physical and
As entrepreneurial activities technologies such as about annual budgets and digital infrastructure.
expand, more local jobs will networked satellites and infrastructure expansion.
be created, resulting in an terrestrial sensors and probes. Lastly, job markets can be
influx of investments in the These technologies can upgraded to online Scan to watch
local economy and a capture and analyse real-time marketplaces that connect job

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