Page 68 - TRI

ANNUAL REPORT 2023-24
Our New Brand Identity
Internal Organisation Our new brand identity represents our enduring
commitment to the dignity and development of
our rural communities, while communicating our
influence and seriousness to our stakeholders.
The new brand identity is the culmination of
internal discussions and those with various
stakeholders. We received feedback, counsel
and guidance. The quinquennial review of TRI led
to articulation of TRI Strategy 2025 and now to
the new visual identity of TRI. Our book,
Burgundy Joy, communicates the distillation of
TRI. It documents our radiant energy of
productivity and taking charge. It gives
reassurance and evokes our ambition to break
the status quo, while offering compassion and
empathy. Burgandy joy is a colour where you find
an incredible amount of understanding. Our logo
font is inspired by the serrated patterns of
indigenous designs with the letters T, R, I
purposefully crafted to remind us of our feminine
side – the compassion of TRI’s work and persona.
This visual identity captures the foundational
intent of TRI to design and spur action for
changing languishing localities into flourishing
communities with vitality and equity. Since we
began in 2016, every day has been full of learning
and seeking. Like the human body whose cells
are in a constant state of renewal, we also have
renewed ourselves almost every day. We hope
TRI’s 7th year change of our visual identity will be
a milestone of our constant quest of bettering
ourselves.
This last year also saw a total revamp of our
website TRI.in, which underscores our core
message and new identity.
Reorganising Into Practices: Our “TRIfocal”
approach is a comprehensive framework
designed to transform rural communities by
integrating community action, public policy and
market mechanisms. This approach emphasizes a
The quinquennial review of TRI led to articulation collaborative effort, leveraging the strengths of
different stakeholders to create sustainable
of TRI Strategy 2025 and now to the new visual development. Our practices are organized into
identity of TRI. three areas: Community Action Labs (CAL), Public
Policy in Action (PPiA) and Bending Markets for
Flourishing Localities (BMFL).
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TRANSFORM RURAL INDIA
Over the past year, we have developed these
three practices in-house, ensuring a high
been aiming to set conventions for each
standard of impact and effectiveness. We have
practice and ensure continuous professional
development for our practitioners. Our
designations reflect this commitment and
expertise: associate practitioners, practitioners
and senior practitioners.
TRI’s Annual Staff Event – our TRI-Fluence:
Our annual TRI-Fluence is a strategic gathering
of TRI employees that aims to reflect on past
achievements and collaboratively shape TRI's
future. It fosters collaboration among team
members, celebrates the diversity of skills and
perspectives within the organization and
renews the team's commitment to TRI's
mission of addressing multi-dimensional
poverty. TRI-Fluence 2023, held in December,
served as a platform for exchanging ideas,
celebrating milestones and planning for
upcoming challenges and opportunities.
Learning and Development (L&D) at TRI: In
response to the increasing need expressed by
staff and leadership, TRI has placed a strong
emphasis on capacity building for its team.
Over the past eight years, our experiences have
provided valuable insights into the challenges
and strengths within our organization, allowing
for a more objective assessment of our needs.
The purpose of capacity building at TRI
includes deepening human and institutional
competencies, acquiring relevant knowledge,
attitudes and skills, and nurturing
cross-learning among staff. In doing so we aim
to ensure a uniform understanding of core
knowledge, values and culture across the
organization, while also improving motivation
and support for our staff. These efforts are
focused on helping the team achieve TRI’s
goals and objectives, while minimizing the
inherent complexities of their work. Our L&D
efforts builds new entrants, learners and
concept leaders of TRI. This year we have
inducted around 90 professionals with our
enhanced L&D efforts.
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