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ANNUAL REPORT 2023-24 TRANSFORM RURAL INDIA

Bending Markets for Flourishing Localities

The TRI framework for our Bending Markets for Flourishing Localities (BMFL) practice aims to create
sustainable and equitable market systems that empower local communities. BMFL is founded on the
understanding that market systems in rural areas are often biased and inequitable, reinforcing poverty
and limiting growth opportunities.

Systemic Interventions for Place-based Community Empowerment Outlook
Market System Development Collaborative Models
Investing in “Market Readiness” involves
BMFL worked closely with government TRI partnered with the Global asset-building, capacity development and curating BMFL aims to expand its reach by
agencies, the private sector and local actors to Opportunity Youth Network (GOYN) to business models with high positive knock-on identifying and developing new
enhance productivity and economic growth. Key pilot place-based collaborative effects on market systems. Key initiatives included: market opportunities, exploring
initiatives included: approaches in Madhya Pradesh and export markets and niche local
Jharkhand, achieving:
Enterprise Facilitation Youth Hubs (EFHs) markets for unique rural products.
Market System Analysis and Identifying Barriers Strengthening private sector
District Multi-stakeholder Platforms Designed “phygital” hubs blending physical space partnerships will be crucial for
In partnership with Global Development Incubator (GDI), with digital experiences, providing rural communities
TRI published a white paper, Taking the Economy to the These platforms nurture collaboration access to employment and entrepreneur-focused further mobilizing resources and
People, unveiling a place-based' approach to connect among government agencies, services. implementing innovative market
rural youth to dignified work. development organizations, civil society solutions. Scaling up successful
and entrepreneurs, creating access to Career Counselling sustainable initiatives, such as Rural

Collaborative Platforms knowledge, business ideas and market Growth Centres, our Collaborative
linkages for youth. Developed a holistic Career Guidance and place-based models and Enterprise
Multi-stakeholder platforms were created, bringing Counselling (CG&C) program benefiting over 2,180 Facilitation Hubs, will help reach
together youth, implementation agencies, government young individuals in Ramgarh and Barwani. more communities and create larger
officials, experts, and funders to distil productive learning Youth Advisory Groups (YAG)
into implementation. Inclusive Development impacts. Additionally, enhancing
Supported young leaders to form YAGs, digital integration by leveraging
participating in various activities and digital technologies will further
Asset Building and Market Making developing Equity Leadership Developed tailor-made interventions benefiting integrate rural markets, enhance
Programs (ELP). women, youth and marginalized groups.
TRI established nudge units, driving economic asset transparency and provide real-time
creation under MGNREGS in several states to build Enhancing Market Accessibility market information to rural
economies-of-scale production systems. District Specific Pathways and Competitiveness producers and consumers.

Developed pathways supporting over
Support in Policy and Program Implementation 2,500 youth and women to access Rural Growth Centres
economic opportunities.
TRI set up the Accelerating Rural Industrialisation Cell in Worked with the Chhattisgarh government to design
Jharkhand and Accelerating Rural Jobs in Uttarakhand to and implement the Rural Industrial Parks (RIPA)
support government programs and market-making efforts. initiative, enhancing productivity and attracting
Scaling the Approach local private investments.
Scan to watch
Design New Programs The successful demonstration in two Competitive Market Environments
districts is being scaled to 15 districts in
partnership with several foundations.
We also worked with the Ministry of Rural Development Interventions aimed at offering better choices and
to design and implement the Bharat Enterprise Enabler opportunities for rural communities, including the
System, promoting synergy in public investments for Bharat Grameen Mart, for solving logistic and
locality-level market systems infrastructure. capital requirements of local kirana stores. Scan to watch

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