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Transform Rural India
                                                                                                                                                                                                                     Annual Report 2022-23



         Chapter 3                                                                                                               TRI’s development                  social network at the right time    voices on the margins and of
                                                                                                                                 engagement has two mutually
                                                                                                                                                                                                        the marginalised through the
                                                                                                                                                                    we can widen the
          Catalysing Public Support and                                                                                          reinforcing engagements; First,    co-contribution space. Our          agency of “urban young”.
                                                                                                                                                                    focus is the challenging and
                                                                                                                                                                                                        Given the wealth
                                                                                                                                 the tri-focal interventions
                                                                                                                                                                                                        concentration and energy, it is
                                                                                                                                 across Bazaar, Samaaj, Sarkaar
                                                                                                                                                                    enviable opportunity of
          Compassion for Transformation                                                                                          are about demonstrating            galvanising the single digit elite   particularly critical to engage
                                                                                                                                                                                                        the younger generation
                                                                                                                                 possibilities, and curating
                                                                                                                                                                    that influence the narrative for
                                                                                                                                                                                                        (can-do generation), the
                                                                                                                                 solutions that work at scale.
                                                                                                                                                                    making of  "villages of
          of “Stranded India”                                                                                                    And the second, seeding            abundance, of opportunities".       richest generation to ever live,
                                                                                                                                 societal galvanisation, and
                                                                                                                                                                                                        and bring their enormous
                                                                                                                                 bridging the "otherisation"
                                                                                                                                 divide which includes informing    Village Square                      solutioning competencies. The
                                                                                                                                                                                                        necessity of compassion as we
                                                                                                                                 and engaging with the larger,      Village Square brings stories of    seek to bridge societal
                                                                                                                                 building a                         rural change from an urban lens.    cleavages cannot be
                                                                                                                                 compassion-narrative wherein       Development Intelligence Unit       overstated. There is an
                                                                                                                                 whatever ways we think of the      makes data accessible and           intimate connection and
                                                                                                                                 "other" less fortunate who         interactively available to inform   evidence of compassion and
                                                                                                                                 merely by circumstance of birth    about rural reality and             prosocial behaviour to our own
                                                                                                                                 are in a "languishing locality" or   opportunity, making for better    health, mental well-being,
                                                                                                                                 marginalised we find ways to        engagement, policies,               longevity and discovering
                                                                                                                                 extend ourselves, support in       programmes. Youth Hub aims to       sense of purpose and
                                                                                                                                 our own contexts.                  bring conversations, internships    meaning. It is the elixir that
                                                                                                                                                                    and fellowships for young urban     directly communicates dignity,
                                                                                                                                 Restricted opportunities for       Indians to experience the rural,    respect, and fellowship. Village
                                                                                                                                 social mobility in rural India are   get inspired and find ways to      Square is focusing on the
                                                                                                                                 also contributed by societal       contribute. The endeavour is to     young, particularly the better
                                                                                                                                 reticence and silence;             bridge the urban-rural chasm,       endowed in terms of
                                                                                                                                 particularly of those having       challenge long-standing             education, financial security
                                                                                                                                 disproportionate access to         assumptions and social              and who have an
                                                                                                                                 resource and influence. This        constructs creating new norms.      unencumbered wokeness and
                                                                                                                                 reduces economic and social        Narrative is important in           deep stake in building a fair
                                                                                                                                 growth opportunity for each        “winning” on the issues that        and just society.
                                                                                                                                 one of us. A poor and unequal      matter most to the poor. Village
                                                                                                                                 society can never offer healthy     Square creates a societal
                                                                                                                                 growth and dignity to anyone;      narrative of compassion for the          Check our Village
                                                                                                                                                                                                             Square Promo here
                                                                                                                                 and each one of us have a
                                                                                                                                 stake in building a more just
                                                                                                                                 society.

                                                                                                                                 TRI, seeks to galvanise and
                                                                                                                                 catalyse “compassion” as a
                                                                                                                                 public good, engaging and
                                                                                                                                 drawing the talent, resources
                                                                                                                                 and engagement of better
                                                                                                                                 endowed. Village Square and
                                                                                                                                 Development Intelligence Unit
                                                                                                                                 efforts to channelise this latent
                                                                                                                                 energy in the society. We
                                                                                                                                 understand it only takes "few
                                                                                                                                 people" to bring success,
                                                                                                                                 located in the right part of the






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