India, poised on the cusp of economic transformation, faces a critical challenge: its burgeoning youth population is entering the workforce at a pace that far exceeds the growth of jobs. The unemployment rate of India’s youth – aged between 15 and 24 – was at 45.4% according to the latest CMIE reports. This mismatch highlights an urgent need for innovative solutions to harness the potential of India’s young demographic, ensuring sustainable economic development and progress towards the Sustainable Development Goals (SDGs). Fostering youth entrepreneurship emerges as a key strategy in addressing this challenge, with additional emphasis on promoting entrepreneurship in rural areas.